If you're surrounded by ice coffee ads, you're probably in a poorer suburb. Real coffee on the other hand ... well, you could be well off. Source: News Corp Australia
EVER wondered whether your suburb is well-off or disadvantaged? There's a simple test you can use to find the answer as you head home from work this evening.
Just check out the food advertisements around your train station or bus stop.
If the ads encourage you to drink diet soft drink, tea or coffee, you reside in an area considered pretty plush.
But if a lot of ads push fast food restaurants, flavoured milk and fruit juice, there is a fair chance you can mark your suburb as "disadvantaged".
These are the findings from research by Philippa J. Settle, Adrian J. Cameron and Lukar E. Thornton of Deakin University.
Their investigation of ads aimed at commuters in 20 Melbourne suburbs is published in the October issue of the Australian and New Zealand Journal of Public Health.
"This exploration of outdoor food advertising at Melbourne transit stops found 30 per cent displayed food advertisements, with those in more disadvantaged suburbs more frequently promoting chain-brand fast food and less frequently promoting diet varieties of soft drinks," concluded the researchers.
"These findings may help raise awareness of unhealthy environmental exposures."
The study reinforces the proposition there is a distinct difference in food eaten in various social-economic communities. And the lower the income, the higher the likelihood that unhealthy fast food will be promoted.
Kooyong station volunteer gardeners John Dale and Charlie Baxter were disappointed when new billboards were installed at Kooyong Station in Melbourne. Source: News Limited
The researchers contend advertising influences the type of food we eat and that overseas studies have found that unhealthy foods are most likely to appear in these advertisements.
"This being the case, advertising is likely to have played a role in the current obesity epidemic," write the researchers in their paper.
"Furthermore, targeted advertising of unhealthy foods may entrench and even increase existing socio-economic inequalities in the prevalence of obesity."
So some advertising doesn't just make you fat, it can keep you overweight.
Previous studies found ads at Sydney rail stations commonly advertised unhealthy snacks — although water was the most common beverage — while a Perth study found 23 per cent of commuter stops audited had ads for alcohol.
The Melbourne study is the first to cover all types of commuter public transport and to make socio-economic conclusions.
A total of 233 food advertisements were identified at the 558 public transit stops audited across the 20 sampled suburbs, the study reports.
If you're seeing ads such as this at your local bus stop, you probably live in an affluent area. Picture: AP/PepsiCo Source: AP
Least-disadvantaged suburbs had a higher mean number of advertisements per suburb compared to the most-disadvantaged suburbs, although this difference was not statistically significant.
And it's not just a matter of where you live which decides the exposure to food ads. It also depends on how you commute.
"… however, differences were observed by the type of stop. A higher proportion of train stations in the least-disadvantaged suburbs had at least one advertisement present (86 per cent v 42 per cent). Conversely, fewer tram shelters in the least-disadvantaged areas featured food (32 per cent v 50 per cent)," says the research.
"The proportion of bus stop shelters with food advertisements was similar in the least- and most-disadvantaged suburbs (22 per cent and 25 per cent)."
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