The woman behind Hillary Clinton

Kristina Schake knows who to talk to ordinary people. Source: Facebook

YOU may not have heard of her, but Kristina Schake is the woman behind the world's most powerful women.

She was responsible for making us see Michelle Obama as a strong, stylish and relatable first lady.

Now she's taking on an even bigger challenge: getting Hillary Clinton elected as the first female US president.

Hillary Clinton, pictured with New York City first lady Chirlane McCray, needs the public to warm to her. Source: AP

The communications manager's brief is to transform Ms Clinton's image from tough ex-lawyer to popular leader. Ms Schake will need to help voters warm to a candidate who many believe lost out to Barack Obama in 2008 because she seemed tough rather than likeable.

Ms Schake's work takes place away from the formal appearances, speeches and policy discussion. Under her guidance, Ms Obama's appeared on The Ellen DeGeneres Show and became a viral star after her "Mom Dancing" routine on Late Night With Jimmy Fallon gained 22 million views on YouTube.

The public embraced the first lady and her initiative to fight childhood obesity. The former secretary of state will be looking for opportunities to sell her key policy of lifting the middle class.

Ms Schake was working with Michelle Obama when this appearance on Jimmy Fallon made her a YouTube sensation. Source: AP

Ms Schake, a 45-year-old from California, honed her understanding of what resonates with the American public when working for When Harry Met Sally director Rob Reiner, according to The New York Times.

She helped him push through an initiative to add a 50-cent tax to every pack of cigarettes sold in California to fund early childhood education, by insisting he stick closely to a simple narrative — do you support big tobacco or little children?

Later, Ms Schake fought for gay marriage with former Clinton aide Chad Griffin, placing a feature on two lesbian plaintiffs in People magazine. She then handled media relations for California's first lady, Maria Shriver, who recommended her to Mrs Obama.

Calfornia's first lady Maria Shriver poses at an Alzheimer's Association benefit event. Source: AP

The communications guru is tight-lipped about her role in the president's wife's actions. Some thought she might have been responsible for Mrs Obama's trip to Target, which came after she had been accused of expensive tastes in clothes and holidays.

After Ms Schake joined her staff, the first lady appeared on the cover of Vogue (for the second time) and Better Homes & Gardens. She chatted with Jay Leno and David Letterman, but avoided party political debates, and started a Twitter account.

Whether it's sharing secret recipes, exercise tips or comedy skits, the "real" Hillary is about to stand up.

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