Gallipoli is an eight-part Australian television drama series to be telecast on the Nine Network in 2015, the 100th anniversary of the Gallipoli Campaign.
In the trenches ... Tolly (Kodi Smit-McPhee), Dave Klein (Sam Parsonson), Cliff (Tom Budge) and Bevan (Harry Greenwood) in the frontline trench at Quinn's Post. Picture: Ben King Source: Supplied
CHANNEL 9 executives must be bunkered down in the trenches after the poor figures for Gallipoli last night.
The second episode of Nine's flagship drama dropped to a disappointing 580,000 viewers across Australia's five capital cities.
Gallipoli was even beaten by the ABC's Q & A (769,000) which featured Malcolm Turnbull on its panel. Seven's movie Identity Thief (571,000) was a comedy alternative. Ten's Law & Order: SVU averaged 420,000.
Meanwhile, earlier in the night My Kitchen Rules' dominance continued.
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It was easily the number one show for the night — with 1.688 million viewers across the five capital cities. Australian Story, featuring the saga of the Leyland Brothers, also did well — with 1.027 million.
Gallipoli's figure was nearly 50 per cent down compared to last week's debut episode which averaged 1.104 million viewers in its first hour.
There were worrying signs even then, though, with Gallipoli's second hour falling to 804,000 viewers.
Actor Lachy Hulme, who appears in the series as Lord Kitchener, took to Twitter last night to defend the series.
"If you didn't see Gallipoli tonight you are truly out of your mind," Hulme tweeted. "Yes, it's dark, violent and bloody. But it is sensational."
Faltering ... Captain Eric Taylor (Jeremy Lindsay Taylor) loses his footing on the steep terrain of hill Baby 700 while leading his men on the first day of the campaign in the miniseries Gallipoli. Picture: Ben King Source: Supplied
Some viewers have taken aim at Nine for the number of advertisements that are screening during Gallipoli.
"For two weeks in a row Channel 9 have infuriated viewers by interrupting the commercials with a miniseries," Chris Williams tweeted angrily.
Nine's decision to make the entire series available on the Stan streaming service — in high definition and without advertisements — could also be impacting ratings.
Hulme's tweet suggests another possible reason for Gallipoli faltering — the subject matter is too violent and depressing for a lot of viewers.
Fighting on ... Bevan (Harry Greenwood) and Tolly (Kodi Smit-McPhee) in Gallipoli. Picture credit: Ben King. Source: Channel 9
Last night's episode was set one month after Aussie troops landed on the Turkish coast. Tolly Johnson (Kodi Smit-McPhee) and his mates were stuck in trenches surrounded by rotting corpses.
"(Gallipoli) is not attractive for viewers," media analyst Steve Allen says. "It is too ponderous, too earnest, and too slow plus we all know the story, at least the basics, already."
The launch of Nine's other new drama, The House of Hancock, at the same time as Gallipoli, may have split the audience.
It is very rare for any TV network to launch two major dramas in the same week let alone within the space of two days.
On the attack ... Tolly (Kodi Smit-McPhee) makes his way up the ridge, gun at the ready. Picture credit: Ben King Source: Supplied
Mr Allen posits two other reasons — the 9pm start time and the poor ratings lead-in from The Block Triple Threat (755,000).
"We are seeing a real and seemingly growing problem with ratings for Australian dramas that commence at 9pm or after," Mr Allen says.
"Then there is the fact that The Block is probably the opposite of a good lead in program. Not only is it having its own ratings issues but it is the wrong audience profile for Gallipoli."
Channels Seven and Ten will be watching the Gallipoli ratings closely. Both networks have Gallipoli-themed programs set to roll out in coming months.
Nine will be hoping the catch-up figures from viewers that taped last night's episode, will add some respectability to the Gallipoli figures.
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