WALKING into the Seven Network studios this morning, I was confronted by a sea of fans.
No, they're hadn't gathered for Sunrise hosts Kochie and Sam. They were there to meet their idol.
Not a Bieber, a Pink or a Katy Perry but a beauty 'vlogger' named Tanya Burr.
You may not have heard of Ms Burr, but judging by the rock star reception the 25-year-old received in Sydney's Martin Place today, you soon will.
Tanya is part of a breed of powerhouse beauty bloggers (or 'vloggers' when video content is added) who are making a living from sharing their tips with the rest of the world.
As of August, Burr had over 2 million subscribers to her 'Tanya Burr' YouTube channel and over 130 million video views while her second channel 'Tanya's Vlogs!' has over 500k subscribers and 24 million video views, and she puts her success down to one thing: she's authentic.
Tanya Burr. Source: Getty Images
"I'm really honest and what you see is the real me,'' she says.
"As opposed to just posting Instagram pics that have been shot a hundred times, hand-picked then filtered a lot, I guess what you see with my channel is beginning-to-end tutorials and my viewers, hopefully learn something each time.
With over 1.5 million followers on Twitter and around the same on Instagram, Tanya has a social media following that some fellow beauty bloggers can only dream about and she has her own Tanya Burr Cosmetics line and books.
But Tanya hasn't always been so driven and confident.
"I was painfully shy and had no confidence when I was a teenager,'' she says.
"So much so that I would go bright red if someone even spoke to me but it took getting into my twenties to feel happy within myself and realise that the people you try to look up to should be more similar to you as opposed to being six foot skinny girls,'' she smiles.
"I realised that it was ridiculous to be aspiring to 'be' someone who is a polar opposite to what you really are.''
Simply, Tanya is a curvaceous and diminutive dynamo.
"Sure, we all have body hang-ups and to be honest I am not the happiest with my body shape at the moment, but we need to learn to love our own bodies and make the best of what we have,'' she adds.
Tanya Burr at a premiere. Source: Getty Images
It's a refreshing point of view for a young woman and one which many teenage girls would do well to follow, and many Aussie girls are!
"I see where my fan base is and a lot are from Australia, which is great," says Tanya.
Burr grew up in Norwich and attended Long Stratton High School before attending Notre Dame sixth form and completing a short course as a make-up artist in the UK: "When I was five I apparently wrote in a Winnie-the-Pooh book that I wanted to be a make-up artist,'' says Tanya.
"And while I can't remember that, or find the book it's funny how things all work out.''
Burr set up her self-titled YouTube channel in 2009 where she uploaded make-up tutorials providing instructions on replicating 'celebrity' looks before encompassing 'beauty haul' videos (favourite and preferred products) and vlogs.
TANYA BURR SHINES ON SUNRISE
Tanya Burr. Source: Getty Images
In January last year Burr launched a diffusion line of "eye CANDY" cosmetics through UK retailer Superdrug, called Tanya Burr Cosmetics but it is her latest work — a book — she is here to talk about.
It's a book called 'Love, Tanya' and it's a nonfiction beauty guide and part autobiography.
"It goes from being a little bit autobiographical to talking about positivity and being happy with yourself, to how to curb anxiety, beauty and make-up talk, and blogging for beginners,'' she says.
Tanya says a 'balanced' lifestyle has been her saviour from her anxiety attacks.
"I avoid anxiety by trying not to even get to that place so I don't overpack my diary even though that is a tempting thing to do."
Tanya is also in a relationship with fellow YouTuber and vlogger Jim Chapman since 2007, and they are currently engaged.
Tanya is great mates with fellow social media star, Zoe Elizabeth Sugg (aka Zoella on YouTube) whose debut book, Girl Online, broke the record for highest first-week sales and has been tagged one of Britain's 'most influential tweeters'.
Zoe's fictional book — a 15-year-old anonymous blogger and what happens when her blog goes viral — broke the record for the highest ever first-week sales for a debut author since records began in 1998, selling a total of 78,109 copies.
"We have a great friendship and I guess we all 'get' what we are all talking about when we handout together and support each other, which is so important in this social media landscape,'' says Tanya.
"I don't really look at long-term or 10-year-plan in my work world as it's more like, 'what am I doing in the next 12 months' but you just have to remain confident and keep learning all of the time."
'Love, Tanya', $24.99 from January 29, published by Penguin.
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