Whatâ€™s holding women back?

Michelle Bridges has launched her very own range of dietary supplements with Blackmores. Source: Supplied

IT'S no secret that she has a terrific figure, but these latest videos of Michelle Bridges are ab-solutely rig-diculous.

The Biggest Loser star has been flaunting her incredible set of biceps and abs on social media over the past week and she's even treated fans to a couple of short workout clips.

In the most recent video shared by the 43-year-old personal trainer, a straight-faced Bridges can be seen in the gym squatting a seriously impressive amount of weights.

The caption reads: "Thanks max and the team at @inov8_australia for my awesome weightlifting shoes! Happy with 75kgs! @commandosteve."

We couldn't help but notice that Bridges has been attributing her Biggest Loser beau Steve 'The Commando' Willis in her workouts more frequently of late and raised the point with her. Alas, ever the professional, she expertly deflected any discussion of her personal life.

This is surprising, given the celebrity couple — who have been dating on and off for a year — have been constantly in the spotlight since it was revealed they were an item back in May, 2013, despite both being in other relationships at the time.

The couple has recently enjoyed a romantic holiday in Hawaii, posting plenty of intimate photos on social media and are often seen working out together in public.

Meeting the successful businesswoman for the first time, I envisioned a jogger-clad Bridges who might start barking "drop and give me 20" orders at any moment. But the brunette beauty I came face-to-face with was wearing sky high heels, a stylish skirt and top combo and wore her long locks down past her shoulders. No doubt she had already completed her training for the morning because, as we know the health and fitness guru is no stranger to a gruelling workout and admits she's "been in the game a long time".

Unstoppable: Michelle Bridges. Source: Supplied

Bridges with her Blackmores range. Source: News Corp Australia

"When it comes to training it's all about pulling your hair back into a ponytail and getting stuck in. There's no mucking around," she told news.com.au of her own exercise regime.

But when it comes to training and motivating other women, Bridges says she's heard every excuse under the sun.

"Women tend to self sabotage, they're prone to the victim mentality or the blame game."

The biggest excuse is, unsurprisingly, time. "I'm too busy".

Unacceptable, says Bridges, who is currently balancing several new ventures at once and still finds the time to keep her body in peak condition.

"Take a look at Obama, he trains everyday. Call me old-fashioned but I'm guessing the President of the United States is a pretty busy man. So if he can find the time then no one has an excuse."

But despite her hard-line approach to fitness, Bridges is incredibly true-to-life and pragmatic in person. She admits that even SHE gets bored when exercising and finding time is a constant battle. Bridges posted on her official Facebook page to her 792,000 followers this week: "Life happens — I KNOW! But when you're really busy, you CAN stay on track."

She is also a passionate advocate for weight loss and identifies that, as a nation we are facing an obesity epidemic, which was the stimulus behind her 12 Week Body Transformation (12WBT).

Bridges started up her online 12WBT back in 2010 and is still using the effective formula today, which has so far helped Aussies drop over one million kilos collectively.

She explains the exercise, nutrition and mindset program is all about changing your way of thinking, as well as your body.

"Accountability plays a massive role in the 12-week body challenge, Bridges said. "When they start to get past their road blocks or their fairytales they start to empower themselves."

Bridges acknowledged a large part of her role is simply helping people regain their confidence to become "the healthiest version of themselves", which is her long-held philosophy.

"I often find that when I'm training women in particular there is a real sense of confidence and their inner mojo shines through.

"It's all about prioritising, just how badly to you want it to happen?"

The fitness fanatic revealed she's been mixing up her own workout of late, concentrating on crossfit and weights and even had her own personal trainer there for a while and attempted trapeze classes.

"My training is broad and varied, from running to boxing to crossfit ... it's about mixing it up and keeping it interesting. Just like anyone else, it's easy to get bored."

Adding yet another string to her bow, Bridges is expanding her fitness empire and has partnered up with Aussie health brand Blackmores to launch her first ever range of dietary supplements and protein products, which hits shelves this month.

Cashing in on the lucrative health and well-being sector, The Michelle Bridges range features vitamin, mineral and nutritional supplements, as well as protein products. Bridges was personally involved in the whole process, from the ingredients to the packaging.

Michelle Bridges at the launch of her Blackmores range in Sydney's Rose Bay. Source: Supplied

"It's something I've wanted to do for a very long period of time to be inextricably linked to an amazing brand such as Blackmores, I'm thrilled," she said.