Defensive: Alan Jones at a press conference in Pyrmont. Source: The Daily Telegraph
TODAY'S resumption of ads sparked a resurgence of the online campaign by the Facebook group Destroy the Joint, targeting companies advertising on Jones's show.
Destroy the Joint took its name from the broadcaster's on-air assertion on August 31 that female politicians were "destroying the joint".
A Destroy the Joint spokeswoman told AAP it was urging supporters to "respectfully and courteously" contact advertisers to ask them why they had resumed their ads.
She said one advertiser, the car manufacturer Suzuki, had already backed off after running an ad on Jones's show on Tuesday morning.
Meanwhile, the Sydney student who started a petition on Change.org that sparked a massive advertising boycott of the Alan Jones program has hailed his campaign a huge success.
Nic Lochner said that major advertisers had "stayed away in droves" from Alan Jones' program when it returned to air this morning with advertising.
"The big brands have decided that Alan Jones is just too toxic to touch," Mr Lochner said.
"The major, national brands such as Woolworths, Coles, Telstra, McDonalds and Medibank have stayed away in droves.
"2GB and their owners, Macquarie Radio, clearly thought they could ride out this social media storm by cancelling ads for a short period.
"What they have failed to do is address the underlying concerns around Alan Jones' behaviour and constant hate speech - which is why the major consumer brands don't want to be associated with him or the radio program."
Jones was dumped by his sponsors following a speech at a Young Liberals function where he said the PM's recently deceased dad probably died of shame.
On October 7, the Macquarie Radio Network announced it was temporarily suspending all advertising on the show after a backlash over Jones' comment at a Liberal Party function that Julia Gillard's father "died of shame'' over her "lies''.
Jones's comments sparked a massive social media backlash with calls for people to boycott advertisers on his show.
2GB then pulled all advertising from the breakfast program a week ago to protect businesses from what Jones called a "cyber bullying" campaign, costing the station $80,000 a day.
Mercedes Benz also took back Jones's supplied car.
Macquarie Radio Network executive chairman Russell Tate accused the "cyber bullies" of threatening many small businesses with thousands of calls and emails, crashing their communications systems.
He said those involved in a campaign urging companies to drop their ads from Jones's show did not have the right to decide what 2GB listeners heard on air or to tell firms where they could advertise.
The Destroy the Joint site had a "massive growth rate" today as people logged on to follow the campaign, the spokeswoman said.
Ads run were for the Website Marketing Group, weight loss supplement Fat Away, Naturebee, Suzuki, Premier Cabs, Masterton Homes, A Current Affair, Dee Why Grand Shopping Centre and others.
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